Despite having an image steeped in California's counter-culture, Apple is one of the worst followers, says Zeina Al-Hajj of Greenpeace.

绿色和平组织的 Zeina Al-Hajj 说，尽管苹果在加利福尼亚的反文化背景中形象鲜明，但苹果却是最糟糕跟风者之一。

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But in the Apple culture of that time, having "a" problems was a sign of incompetence.

但是在当时苹果电脑的文化之中，提出A级问题，就是不能胜任的标志。

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He would go on to eventually found Apple, NeXT Computer and Pixar, becoming an instrumental force in shaping the landscape of modern culture.

这之后，他先后创立了苹果、NeXT电脑公司和皮克斯动画制作公司，成为影响现代文化版图的重要力量。

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What sticks in my mind, however, is that the culture of Apple, frequently described as astonishingly secretive and insular, is appreciably represented by this design.

FORBES: From Apple to Zappos, What a Headquarters Design Reveals About a Company's Culture

The main challenge for CEO Tim Cook and Apple longer term is whether or not he and the company can continue to foster the same culture of innovation and consumer-focused product development that made Apple what it is today.

FORBES: Apple Faces Innovation Question As It Moves From Steve Jobs To Tim Cook

The importance of design in our culture as evidenced by the appeal of design-devoted brands like Apple has a real impact on how we understand the world.

FORBES: Is a Picture Really Worth a Thousand Words?