Though a sign of a commodity, trade name is more often seen as a comprehensive symbol of market positioning, emotion, value, culture and image of a commodity.

商标名不仅仅是符号，更是商品市场定位、情感、价值、文化、形象等的综合考量的结果。

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It won over Coke executives in Atlanta and would go on to receive its own trademark, spur collections and earn Coca-Cola an iconic image that made it part of American culture for a century.

它赢得了亚特兰大的可口可乐高管们的支持，继而获得了自己的商标，刺激了收集欲望，使可口可乐成为一个标志性的形象，并让它成为一个世纪以来美国文化的一部分。

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Often what sets one company apart from the next is the entrepreneur at its helm--his or her personality, history and philosophy shape the company's corporate culture and, ultimately, its image.

通常来看，使得一家企业与另一家相区别开来的是作为舵手的企业家——他或她的个性、履历以及哲学塑造着这家公司的企业文化，并从根本上决定其形象。

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Even after he refocused his efforts on commerce, Mr. Mason seemed determined to keep a quirky edge both in the company culture and his own image.

WSJ: Struggling Groupon Ousts Its Quirky CEO

But he took "particular issue with the attacks on Barclays' culture and character" and disputes the negative image of the bank.

CNN: STORY HIGHLIGHTS

And the S8 comes from a brand that skews younger and cooler than Cadillac when it comes to its image and messaging in pop culture, which matters very much to young people with money.

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