As a keydevice for therealizationofWDM-basedall-opticalnetwork, OXC (opticalcrossconnection) deviceisplagued withseverecrosstalkproblemcaused by the interaction of itssignal and link.
Convertro tackled that problem and figured out how to link purchases on one computer to their initial exposure, then applied that to going cross-device with mobile phones, where the need is great for one recent campaign in major league sports, Zwelling says, mobile drove 40% of traffic but only earned 5% of its actual conversions.