In the final analysis, many business failures of Korean firms in China are those of cross culture management.
很多韩国企业在中国经营的失败，归根结底是跨文化管理的失败。
Cross culture management need culture amalgamation so as to ensure the realization of strategy of corporation in the world and to think of local culture.
跨文化管理需要进行文化融合，保证公司战略在全球的实现并兼顾当地文化。
The paper also states other questions about enterprise culture that includes the management of cross-culture and the communication of enterprise culture.
本文还论述了出版企业文化建设的其他相关问题：出版集团的跨文化管理和出版企业文化的传播。
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