The advertisement writ has the characteristic oneself, Thus put forward the particular request to the writing, namely the creativity thinking.

广告文案具有自身的特性，从而对写作提出了特定的要求，即创意性思维。

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But there are much fewer studies researching about understanding aesthetic concept, aesthetic transfer, creativity thinking and aesthetic concept or reasonableness.

而对审美概念理解、审美迁移、创造性思维与审美概念或理性关系等方面的研究则薄弱得多。

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Introduce the essence of the creativity and the strategy of the creation thinking, promote the student to daily life the creativity thinking ability that the engineering apply.

介绍创造力的本质及创造思考的策略，增进学生对日常生活中工程应用的创意思维能力。

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