When consumer goods companies grow by creating new products and brands, it's an example of horizontal integration.

如果消费品公司通过推出新产品或新品牌推动增长，就是在做横向整合。

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Corporate brands make good sense for companies that compete in markets where product life cycles have shortened, making it difficult to recover the costs of continually creating new product brands.

公司品牌对那些处于市场竞争中的公司很有意义因为产品在市场流通中的生命周期已被缩短，使得持续打造新品牌的成本很难收回。

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Its Zag unit works solely on creating new brands.

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But behind the image of helping out locals by giving them new revenue streams, the brands are creating the ultimate outsourcing economy.

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While brewers are opting for canned packaging over bottles and wine brands are making the boxed line cool again, some entrepreneurs are finding solutions by creating new product categories.

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