Social media is essentially word of mouth and once you start facilitating that and customer conversations, you create a cycle of acquisition & retention.
社交媒体的本质是口碑。 一旦你开始用社交媒体得到便利，并且与客户交流，你就等于建立了一整套获得与维系系统。
This allows a firm to create buzz around a product and to see what kind of word-of-mouth response it generates, which can be useful for subsequent product development and marketing.
这使一个公司可以围绕一个产品创业，并观察经验介绍后的反映，并将其用于后续产品开发及推销上去。
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