Some people believe that international sports create goodwill between the nations.

一些人认为国际体育运动能够在国与国之间创造友善。

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Similarities establish a positive bond with others and create goodwill and trustworthiness.

共同点可以帮你同他人建立良好的联系，也能给人示以友好和信任。

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Matway says the snack boxes create goodwill, because passengers don't have to pay for them.

他说，点心盒赢得好感，因为乘客不必为他们支付费用。

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However, what might not be as evident is that natural disasters also present opportunities for companies to create goodwill, both in their communities and with the general public.

FORBES: Magazine Article

Promotional costs that create business goodwill for example, sponsoring a little league team are also deductible as long as there is a clear connection between the sponsorship and your business.

FORBES: Can You Deduct Coaching Expenses?