Secondly,Pepsi's culture of mass marketing of a brand heavy CPG product willneed severe changes of internal culture to embrace social marketing--where success lies in letting go of control.

其次，百事可乐的极为依赖品牌的CPG产品大众营销的文化将需要内部剧烈变化，才能真的接受社会营销。 因为社会营销的成功仰仗于放开手，交由大众去做。

youdao

Starbucks says it offered Kraft $500m to give back the CPG business.

星巴克声称他将出价5亿美元买回其快消业余。

youdao

Such strategies may eventually make CPG firms even more like big pharmaceutical companies.

这样的策略会使CPG公司越来越象大型制药企业。

youdao

The company was still exploring business models, but knew that collecting and combining data about what, when and where their users were eating could offer invaluable insights to anyone from consumer packaged goods companies (CPG) to mom-and-pop restaurants, CEO Justin Massa told me in an interview last year.

FORBES: Food Genius Helps Food Industry Understand Trends with Big Data Tools

The company saw growth both in its U.S. and Asian units, and its consumer products group (CPG) which houses its K-cup sales.

FORBES: Starbucks Went For Gold: Fourth Quarter Earnings Beat And Improved Guidance

The big global firms certainly have invested in departments focused on brand-building and consumer engagement via the primary social channels (mostly prodded by their forward-thinking, marketing and measurement-driven clients at CPG companies).

FORBES: PR Agencies' Lost Year?