You would think that retailers would be all too happy to see consumers let the CARDS waste away on cork boards and fridges nationwide.

你可能认为零售商都不希望看到消费者把他们的消费卡遗忘在了厨房砧板和冰箱上。

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These include nearly noiseless kids' drums, ice buckets, and, in a play on cork bulletin boards, a voodoo doll ready for pinning.

WSJ: Cork's Popping Potential

But few of today's imaginative ideas would have made it onto drawing boards without cork's competition from screw-top bottle caps, plastic stoppers and aluminum Tetra Paks.

WSJ: Cork's Popping Potential

The companies are located at the same address in Cork, Ireland, and they share members of their boards of directors.

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