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The success that we had - 20, 30, 40 years ago we had a reinforcing product, nicotine, but it was viewed as cool, sexy, something we wanted to do.
NPR: Nation's Obesity Problem Puts Strain On Health Care Costs
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They were not sexy or cool but we had enough of a market that we could generate enough of a cash stream to grow the company.
FORBES: Connect
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"From the 1970s, the vampire has achieved a cool, bad boy, exotic and sexy image", she says.
BBC: How vampires got all touchy-feely