In this context customers should notice that AIDA is usually the way how potential buyers are tricked into buying products or services they actually don't need.

在上下文中，顾客应该注意AIDA通常是让潜在的顾客购买他们实际上不需要的产品或服务的方法。

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Already, in this context, apparel retail is in crisis while buying shifts to devices.

而在这样的背景下，随着购买力向电子设备倾斜，服装零售业就会陷入危机。

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"What this study in part reveals is that people are only semi-conscious of the underlying reasons behind the choices they make in the context of buying sexy clothes, " he said.

BBC: Ovulation hormones make women 'choose clingy clothes'

Sarwar, convicted at Woolwich Crown Court as the "quartermaster" of the plot, was watched busily buying items that did not fit with his daily needs - and which had a potentially deadly context.

BBC: Liquid bomb plot: What happened