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Indeed, only this week Unilever, the second largest advertiser in the world, insinuated that its strategy now is to make its brands media properties in their own right, focusing on content and relevancy in a world where media, entertainment and brands are rapidly converging.
FORBES: All Broken Up About Media Fragmentation?
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By not only providing consumers with information in the moment of their interest, but also engaging them in conversation and empowering them to create their own content, we can drastically increase the relevancy of messaging and its authenticity.
FORBES: Engagement Advertising: The Future Of Brand Advertising?
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ConnecTV uses a combination of content recognition algorithms, closed caption and a diverse mix of more than 100 data sources to drive the accuracy, relevancy and speed of synchronization with television programming.
ENGADGET: ConnecTV officially launches, gives you more ways to bug your buddies