Should say, win the ultimate consumer trust means, is to establish a trustworthy brand, this also is the fundamental pursuit.

应该说，赢得消费者信任的终极手段，是建立足以信赖的品牌，这也是差异化行销的根本追求。

youdao

You're not sure how own brand, let consumer trust you accept you?

连你自己都不确信自己的品牌，如何让消费者信任你，接受你呢？

youdao

The two concepts of consumer knowledge and trust are at the heart of building up a brand.

消费者的知识和信任的概念是建立一个品牌的核心。

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Because consumer trust is the basis of all brand values, companies that own the brands have an immense incentive to work to retain that trust.

ECONOMIST: Brands

Benefit Corporations were created for companies like Honest Tea, whose brand equity is tied to the trust built with loyal consumer-fans that Honest Tea is a company that cares about their health and the health of the environment.

FORBES: It's About Trust, Stupid: An Easy Win-Win for Honest Tea and Coke

They may call it something different, like restoring consumer confidence or rebuilding their brand, but ultimately it all comes down to trust.

FORBES: How Did Carnival, Boeing, Barclays, and Tesco Squander Our Trust? How Do They Win It Back?