Like consumer preferences, local legal systems in emerging markets can vary.
跟消费者偏好一样,各新兴市场的法律机制也各不相同。
Consumer preferences can and do change: For example, it was assumed that Americans liked weak coffee-and then along came Starbucks.
消费者的偏好可以并且确实在变化着:比方说,假设美国人喜欢淡咖啡——然后就有了星巴克。
But marketing experts know that consumer preferences are also shaped based on the taste of our peers, and on social norms and cultural trends.
但是营销专家知道,消费者的偏好也由以下因素塑造——我们周围人的评价、社会行为模式以及文化潮流。
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