According to the same study, efforts to reduce consumption should focus on improving consumer awareness and behaviour.

同一项研究表明，要减少消费，需要聚焦于提高消费者的意识和改善消费行为。

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This is a huge consumer awareness issue that we have the power to change.

这是一个巨大的消费者意识的问题，我们有能力去改变它。

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This consumer awareness will prompt them to develop some bad habits.

这种消费意识会促使他们养成一些不良的习惯。

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Consumer awareness of the Taurus brand is almost 90%, twice the level of the Five Hundred.

FORBES: Ford's New Taurus: Right Idea, Wrong Turn

Does it reflect greater consumer awareness of how the secondary ticket market operates?

FORBES: Patience Pays Off In Buying Super Bowl Tickets On The Secondary Market

Consumer awareness of recycling and choosing products based on their recyclability will continue to be a big sustainability trend this year.

FORBES: Alcoa's Strategy for 2012: Making Room for Sustainability