When McDonald's first entered India in 1996, the food-processing industry was confined largely to ice cream and ketchup.

1996年，麦当劳初次踏上印度国土。那时，印度的食品加工业很大程度上局限于冰激凌与番茄酱领域。

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Navigation was confined to shallow vessels, tricky enough even in the few summer months when the river was free of ice.

航行船只局限于小船，即使在短短夏季数月的无冰期，通行起来也足够困难。

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To make this new consumption ritual visually conveyed, we have symbolized gold confined into ice. The ice Pillar keeps gold Label bottles frozen.

为了使这个新的消费仪式，视觉传达，我们有象征黄金局限于成冰，冰支柱保持金牌瓶冰冻。

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Beer and wine are confined to the Porch premises, but the ice lollies, like the purple asters and radiant coneflowers blooming in the gravel track-beds, are enjoyed everywhere.

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