This is admittedly a tough comparison because the Beijing Olympics last year spurred heavy AD spending.
不可否认,与上年同期的比较本身就不合理,因为去年的北京奥运会刺激了大量广告开支。
By comparison, Spotify's free version is AD supported, restricted to desktop usage and caps the number of song plays after six months.
相比之下,Spotify的免费版是有广告赞助的,仅限于电脑使用,而且六个月后可听歌曲的数量就会受到限制。
For comparison purposes, a banner AD on the Web getting a 2% click-though rate (CTR) is considered fairly successful, but most campaigns now receive just 0.2%-0.3% CTRs.
要知道,如果网页上的banner广告点击率达到2%的话就会被视为非常成功,但大部分点击率只有0.2 - 0.3%。
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