The Internet has made it easier for readers to shop for celebrities’looks, and it has the added advantage of producing advertising and a littlee-commerce revenue in the process.

互联网使读者可以更容易地按名人的穿着打扮来进行购物，这样做还有额外的优势 - 可以在这过程中产生广告收入和一些电子商务收入。

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After all, writing your own Web-accessible commerce system has limited competitive advantage and potential additional costs.

毕竟，自己编写Web访问的商业系统没什么竞争优势，而且可能会增加成本。

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Indeed our fondness for imitation may be a survival advantage, deeply rooted in our evolutionary biology - even monkeys become more willing to engage in a kind of commerce with those who imitate them.

确实，我们对模仿的喜爱可能是出自一种求生方面的好处，它深深根植于我们的进化生物学中，甚至连猴子也更喜欢与模仿他们的人打交道。

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His first big advantage was that he started more than 20 years ago, when commerce was not only risky, but illegal.

ECONOMIST: Ivan of all trades

One report cites a company spokeswoman saying the site wants to take advantage of its Japan connections to transform itself into an e-commerce platform with a distinctly Japanese flavor, including Japanese brand products and a more Japanese look and feel.

FORBES: Baidu Struggles for an E-commerce Hit

Amazon has been one of the pioneers of the e-commerce world, and fans of the firm has said that this "first mover" advantage will be one of the biggest strengths in the online marketplace.

BBC: Will Amazon ever make a profit?