When online ads got rolling during the dot-com boom of the late 1990s, advertisers were buying ads based on proximity to content-shoe ads on fashion sites.

伴随着1990年代后期。com的繁荣，在线广告也开始起步，广告商基于内容相似度来购买广告——在时尚站点投放鞋子广告。

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Liza Deyrmenjian, the founder of ShopToko.com, an online fashion and accessories wholesaler for independent retailers, says prospective angel investors in her company have asked for a breakdown of all the recent transactions on the site, as well as specifics on her target market and other data.

WSJ: Chasing the New Angel Investors

U.S. e-commerce giant eBay last November launched a partnership with xiu.com, an online store, to promote new fashion items sold on eBay by 3, 800 top vendors.

FORBES: Suited-Up Online: Why China's Fashionista Websites Aim High (And Low)