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The purpose was to meet with the owner of local soft drink Inca Kola, which Coca-Cola wanted to acquire.
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After advising the Cisneros family on switching their Pepsi-bottling assets to Coca-Cola in 1996 and then selling them to Panamerican Beverages, a large Latin American Coke bottler, McCausland asked Oswaldo Cisneros to fly to Lima, Peru, to meet with the owner of local soft drink Inca Kola, which Coca-Cola wanted to acquire.
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It is akin to the consumer asking for a Coca-Cola and receiving a tray with unopened, labeled, authentic cans of Pepsi-Cola, RC Cola, Blue Sky Cola, Dr. Pepper, and Sprecher Root Beer, and a copy of Coca Kola: The Baddest Chick, by Nisa Santiago.
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