This is viral marketing andits very fast and can be very effective for organizations, " she said."The claw game is triggering conversations in many different spaces allover the Internet."

这是病毒是营销，传播速度非常快，对于组织来说非常有效”，她说，“这个爪形游戏引发了互联网在各个不同方面的讨论”。

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The Dayton, Ohio-based organization has created an internet-controlled web game called The Santa Claw.

俄亥俄州代顿组织创造了一个互联网控制的网页游戏，名字叫圣诞老人爪。

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The free game allows players to access a giant claw remotely using either their arrow keys or mouse to try and grab gifts from their computer.

这款免费游戏可以让玩家在电脑里获得一个巨大的爪，使用箭头或鼠标来远程试着抓取礼物。

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Eventually, the juggernaut which is Microsoft will claw their back into the game.

FORBES: 2013 platforms: what's ahead

Roberts says the Lions overcame early disciplinary problems to claw their way back into the game.

BBC: Lions can square series - Roberts

Understandably the finish left Gary Megson's team deflated, but they managed to claw their way back into the game with Rob Jones drawing a good Gilks save with a header from a corner.

BBC: Sheffield Wed 0-3 Blackpool