Revenues have grown at an annual average rate of 24% over the past five years, driven by baby boomer fitness kicks, more kids playing sports to combat chubbiness and a spurt in soccer frenzy.
In August of 2003, the influential American Academy of Pediatrics released its first policy statement on how physicians should deal with the issue of childhood overweight, a refreshing development from an organization that for too long dealt with the issue by saying that parents should simply wait for their kids to grow out of their chubbiness.