General Motors` marketing identified each of its brands very well. So, a mere brief appearance of one of its cars in a movie could establish a character`s personality.

受益于通用营销策略中对旗下各品牌精准的市场定位，因此，哪怕仅仅是在电影中短暂地亮个相，开什么型号的通用汽车已足以塑造出片中人物的性格。

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And in the cold light of an employment tribunal, what seemed like harmless banter about the marketing manager's new hairdo can sound like a character assassination.

而且在办公室冷酷的裁决中，一些对经理的新发型看上去无伤大雅的调侃也可能被视作人身攻击。

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Students examine the character and importance of the marketing process, its essential functions, and the institutions exercising these functions.

在本课程中，学生将学习营销过程的特点和重要性、营销过程的本质功能，以及实现这些功能的制度。

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Distribute the content via paid, earned and owned media, integrating the story and character into traditional marketing.

FORBES: The Evolution Of Branded Entertainment

The Hamburglar can point the way (we are unclear on why that marketing character does not appear to still exist).

FORBES: McDonald's a "Good Inflation Play"

Mr. Phoenix's prank underscores one of the main risks of the in-character promotional strategy, marketing executives say.

WSJ: Sacha Baron Cohen's PR Blitz for 'The Dictator': Good Marketing or Just Annoying?