Successful agile implementations need executive champions, stakeholder buy-in and structural change in the organization - and these can only happen through executive sponsorship.

成功的敏捷实施要求行政大佬以及各方利害关系人都进场，做组织架构的调整——只有高层支持，这一切才能得以实现。

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Jeff: Great sponsorship and endorsement from top leaders who embrace this change.

Jeff：拥抱这一变化的上层领导的大力支持和认可。

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Exposing Chinese media to modern business practices like commercial tendering for sports rights and professionally managed, integrated sports sponsorship is a powerful force for change.

中国的媒体将接触到体育权利的商业投标、专业化管理以及综合体育赞助等现代商业模式，这也是一个巨大的改变力量。

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In my role as Oakland County Chief Innovation Officer, I have worked alongside our County Executive, L. Brooks Patterson, to provide the vision, leadership, and executive sponsorship needed to drive innovation and real change in government technology, even in tough economic times.

WHITEHOUSE: Driving Innovation and Change in Government Technology

One change from the past is the power of social media to amplify cultural sponsorship.

FORBES: Love It? Hate It? Beyonc�� Does H&M

Whereas top snowboarders make almost all their sponsorship cash from inside the industry, some believe a gold medal can change all that.

FORBES: Magazine Article