Initially, car makers leased the experimental models in small numbers to celebrities who could help create buzz before selling and extending leases to thousands of other drivers nationwide.
With teenagers spending 31 hours online each week, that buys you some big numbers on YouTube, while the celebrities take the milk marketing message into the papers, often at no charge.
The IRS reported it has issued 10.8 million ITINs (Individual Taxpayer Identification Numbers), with a very few being used by celebrities for book signing, foreign investors and whatever other reason?