... 隐性营销（Covert/ masked/ stealth marketing） 善因营销（Cause-related marketing） 神经营销（Neuro marketing） ...
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Cause-related marketing describes a commercial activity in which business join with charities or causes to market an image, product, or services for mutual benefit.
公益营销是指将企业目标与社会公益结合起来,营销形象、产品和服务以求双赢的商业方式营销。
参考来源 - 跨国公司公益营销对消费者品牌态度影响的实证研究·2,447,543篇论文数据，部分数据来源于NoteExpress
OBJECTIVE:To analyze the cause-related marketing strategy in pharmaceutical industry.
前言： 目的：探析医药企业的善因营销策略。
The best expression of corporate social responsibility is conducting charitable responsibility and correspond to it is called cause-related marketing.
企业社会责任最高层次的表现形式是慈善责任，与之相对应的行销方式称之为善因行销。
Meanwile, under guide of corporate social responsibility strategy, operation of cause related marketing(CRM) is maturate after years of explore.
国外品牌已在企业社会责任战略的指导下，公益事业关联营销的实施已初具体系，运作模式已比较成熟。
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