But casual female-targeted gaming hits with female heroines, such as "Diner Dash" and "Wedding Dash, " make it clear that casual game developers are attacking far broader swaths of the population than the traditional 18-to-35-year-old male demographic coveted by makers of hardcore games.
Casual games played through portals and social games played through SNS sites will continue to broaden the gaming population across the spectrum of age, geography and income.