In one case, a company's marketing manager arranged for an SGP audit, but without bothering to check in with upper management.
有一个案例，一家公司的市场经理为SGP的审计做准备，但是没有和他的上级领导确认。
In this paper, through study on the marketing channels and methods based on scientific management theory, particularly take XJ Group as the main case.
本文主要通过对营销渠道的科学管理理论及方法进行研究，探析许继集团营销渠道管理要点及措施。
A case about marketing strategy management in a semiconductor company is showed at the end of this paper.
文章在最后以一个真实半导体企业营销策略实例说明作为全文的结束。
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