Hearing the 007 theme song, written for the first film, Dr. No, in 1962 by Monty Norman and JohnBarry, is incredibly powerful in associating a mood with a James Bond release.
The Lions enjoyed their most successful period in the early 1970s with the 1971 team -- inspired by the Welsh half-back pairing of Gareth Edwards and BarryJohn -- triumphing against the All Blacks in New Zealand.