Animated characters created by Pixar Animation Studios, such as Woody and Buzz Lightyear in Toy Story, Sulley and the human girl Boo in Monsters, Inc.

彼思动画室创作的动画人物，如《反斗奇兵》中的童玩胡迪、巴斯光年；《怪兽公司》中的毛毛和小女孩；

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But since last month's Comic-Con in San Diego, District 9 has received the kind of buzz studios dream about.

FORBES: Magazine Article

The award show is nonetheless an important buzz builder for studios, and a (much-needed) shot in the arm for the networks that they advertise on.

FORBES: Golden Globes: The Good, Bad And Head-Scratching

"Opening weekends, " historically defined as the 72-hour stretch from Friday through Sunday when a film first plays, are starting earlier, as studios jockey to boost their grosses, build buzz and fill theaters often empty on weeknights.

WSJ: Hollywood Stretches Out Movie 'Openings'