In the early stages research on impulse buying behavior was product-focused, as only products were held responsible for exciting people for unplanned purchases.
在早些时候，对冲动购买行为的研究都关注于产品，只有产品使负责激动的人去无计划购买。
In existing research works, scholars made wide range of research on traditional market impulse buying behavior, while the network environment for impulse buying behavior is relatively untouched.
在已有的研究中，学者们针对传统市场环境冲动性购买行为进行了广泛研究，而针对网络环境下消费者冲动性购买行为的研究则相对较少。
This article raises the main influential factors of consumer impulsive buying behavior and the hypothesis of research based on the theories of domestic and foreign articles.
本研究首先通过国内外文献分析，提出冲动性购买行为的主要影响因素和研究假设，在此基础上构建理论概念模型。
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