It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product.

可以认为，许多消费者对营销策略的不满源于不能将广告仅针对某一特定产品的可能买家。

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Another potential downside is that disgruntled buyers could also quickly blast their dissatisfaction to their network of friends, adds Michael Trusov, an assistant marketing professor at Robert H.

WSJ: Merchants Push Sales Through Social Media

When all efforts to remediate dissatisfaction with outsourcing performance fail, buyers may have no choice but to terminate the relationship.

FORBES: Irreconcilable Differences: When To End An Outsourcing Deal