The application of such measures and the modelling of relationships with buyer behaviour provides an immediate practical tool for marketing managers.
这些措施的应用，以及与购买行为关系模型提供了一个营销经理立即实用工具。
Buyer behaviour can be defined as actions of a person to purchase and use products and services including the decision process that proceed and determine them.
买方行为可以被定义为，是个人的购买和使用产品及服务的一系列行动，也包括推进和确定这些行动的决定过程。
This text is a rare find: a book on buyer behaviour to which we all can all relate; one that informs and expands our knowledge whilst actually being an interesting read.
这是一种罕见的文字发现：一本书的购买行为，我们大家都可以涉及，一，通知并扩大我们的知识，而实际上是一个有趣的阅读。
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