When you walk past those soft drink machines, you're being marketed to even if you don't buy it because it's that big colorful thing that stands out.

当你在经过那些饮料贩卖机时，你就接受了营销，即使你没有买饮料，因为这个又大又花哨的东西太显眼了。

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They could join forces to buy aluminium cans, as well as raw ingredients such as malt. This is the single biggest cost of each drink they sell.

他们可以集中力量购买铝罐，还有例如麦芽这样的原材料。这是他们每卖一瓶饮料的单个最高成本。

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Buy any meal for at least $8 at Tom's Cafe, and receive a free soft drink.

在 Tom's Cafe 买一顿至少8美元的餐食，就可以获得一杯免费饮料。

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Well you know when you walk past those soft drink machines you're being marketed to even if you don't buy it because it's that big colorful thing that stands out.

那么当你在经过这些饮料贩卖机时,你就接受了营销,即使你没有买饮料,因为这个又大又花哨的东西太显眼了

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"To be able to buy drink from the supermarket is great, " one of the New Plough regulars, Elizabeth Lewin told me.

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Usually, the kids will only buy a drink, and the free refills keep them going all night, she says.

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That's no mean feat for any entrepreneur, let alone one who can barely buy a drink legally in the States.

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