Today, Perry's image still needs burnishing in his own country.

今天，佩里的形象在他自己的国家中仍然需要被美化。

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In what feels almost like a mini-MBA programme, we sit through presentations on search engine optimisation (SEO), burnishing one's online reputation and marketing.

在这样一种类似小型MBA项目中，我们坐在那里听各种有关搜索引擎优化，提高个人在线声誉和市场营销的演讲。

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As in the case of Mrs Palin, a whole sub-branch of psephology is now dedicated to figuring out whether Mr Trump is "serious" about running or merely burnishing his brand.

至于Palin女士，她竞选的一整个分支现在正全身心的研究Trump先生对选举是“认真的”还是仅仅为了擦亮自己的名字。

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Whether it will succeed in burnishing the cultural image of teaching once the economy has recovered, and students at elite universities are once again enticed by the high pay offered elsewhere, seems less likely.

ECONOMIST: Tory plans to make schools better

He has spent much of his first year in office working toward burnishing what he has called his nation's diminished stature in the globe.

WSJ: Obama Carries a Message to Asia

HTC, the Taiwan-based smartphone maker behind the Nexus One, has said the experience paid dividends in other ways, such as burnishing its brand and introducing new technologies that could be used in other phones.

FORBES: Samsung Says Nexus S Shows Company's 'Dedication To Android'