But now, they expect to build brands of their own.

但如今不同了，他们都想开创自己的品牌。

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Many Chinese companies' efforts to build brands of their own are also fuelling AD spending.

许多中国公司努力创建自有品牌，这也推动了广告支出。

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Television’s ability to build brands by surrounding adverts with gripping content is unsurpassed.

电视通过不断播放有吸引力的广告内容建立品牌效应的能力依旧无法超越。

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"Tesco invests to help build brands where we believe we can add value, " says a spokesman.

BBC: Tesco effect: How big firms quietly own little brands

Nor do they believe their organizations have the capabilities needed to build brands in the future.

FORBES: 5 Questions All Marketers Should Ask Themselves

In the new economy, writers must build brands for themselves and maintain them over time.

FORBES: The Aloof Author is Dead, Long Live the Writer