That's not wildly out of budget for most new-car shoppers, but it's still pricey compared with the plethora of $199-a-month midsize sedans currently available.

（电动汽车）对于大多数购买新车消费者而言并没有严重超出预算，但对于现如今供过于求的月租金199美元的中型（普通）小轿车而言它还是挺贵的。

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Katz came to the helm during 2010 when the department store was struggling to find its sweet spot with budget conscious shoppers.

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Shoppers are increasing turning to the budget sector but even discount stores are running into trouble, analysts said.

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While many retailers try to lure budget-conscious consumers with price cuts, Stetson and others are betting that shoppers remain willing to shell out kingly sums for products with newer technology and fresher styles, from forks to sneakers.

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