abstract:Bubblegum pop (also known as bubblegum rock, bubblegum music, or simply bubblegum) is a genre of pop music with an upbeat sound contrived and marketed to appeal to pre-teens and teenagers, that may be produced in an assembly-line process, driven by producers and often using unknown singers. Bubblegum's classic period ran from 1967 to 1972.
The opening track, "There It Is, " begins with a strolling, jazzy bass line and features Kempf singing some rather sunny lyrics and melodies, reminiscent of folky '60s bubblegumpop.
Revamped and rescored via the Great White Way, "Hairspray" 2007 replaces Gene Pitney, The Five Du-Tones, the Roach and the Madison with Marc Shaiman's inflated Broadway version of bubblegumpop.
After a fun self-titled 2002 debut, 2004's Falling Out helped Peter Bjorn and John break out throughout Europe, where its mature pop sensibility and lovely melodies helped place it a step above the bubblegumpop of most other Swedish pop acts.