They eventually determined that there was a relationship between the proportion of negative tweets like "Bruno movie is probably the worst I ever seen" and the decline in revenue from Friday to Saturday.

WSJ: Twitter Goes to the Movies

The movie's working title is probably a prank, too: Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt.

FORBES: Magazine Article

Mr. Schwarzenegger made two acting appearances during his governorship, both cameos, in "Around the World in 80 Days" and "The Expendables" (he shot a third, for "Bruno, " but it didn't appear in the movie).

WSJ: Arnold Schwarzenegger: A Career Not Yet Terminated