欧盟指南Guide to the European Union 品牌和品牌打造Brands and Branding 商业策略:高效决策指南Business Strategy A Guide to Effective Decision-Making ..
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...巴维斯(Patrick Barwise)为自己在2004年《经济学家》(The Economist)杂志中刊登的《品牌与品牌设计》(Brands and Branding)这一论文集所撰写的前言中定义了品牌的三种不同的身份,如下所列。他给出的这些定义之间的细微差别至关重要。
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... 客户满意度 Customer Satisfaction 品牌与品牌化 Brands and Branding 跨文化问题 Intercultural Issues ...
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But nobody or writing I know of has made it crystal the reason to build brands and the relationship between branding and sales.
但是没有什么人,或是著作,把为什么要做品牌给讲清楚,以及把品牌与销售的关系讲清楚。
Other branding terms and concepts which have limited applicability to the marketing of services include line family branding, family packaging, brand extensions, and fighting brands.
其他品牌的术语和概念的适用性很有限的营销服务包括家庭的品牌线,家庭包装,品牌延伸,品牌和战斗力。
Branding markets the relative worth of a solution against other brands. As consumers and times change, so must brands in defining themselves.
品牌能推销和区分不同产品的价值,但由于消费者的想法和时代改变,我们必须以品牌来维护我们产品的声誉。
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