Millennials, it seems, face the paradox of being the least formal generation yet the most conscious of style and personal branding.

千禧一代似乎面临着这样一个矛盾：一方面，他们代表着最无拘无束的一代，然而另一方面，他们却最注重风格和个人品牌。

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A brand is rather the face of the company and branding is therefore, a part and parcel of marketing function of any organisation now.

品牌是企业和品牌版面，因此，它是任何组织的营销功能的一部分。

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In College Branding: The Tipping Point, I talked about the pressure institutions that lacked a strong brand would face in the coming years.

FORBES: McHarvard: The Future of College Brands?

Flip the tab onto its belly and you'll come face-to-face with the grippy, hard plastic that plays host to an extraneous bit of Lenovo branding and the slate's 5-megapixel camera module.

ENGADGET: Lenovo IdeaTab S2110 review: a competent Transformer competitor running Android 4.0