But researchers surveying California consumers found that people who are seriously well-off are willing to pay a premium for items whose branding is more discreet.

但是，科学家研究加利福尼亚的消费者发现真正的富人们愿意支付更高的价钱，只为了得到商标并不明显的商品。

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Those two leading companies also have premium branding and industry recognition as key leaders.

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For instance, you CAN correlate brand equity to pricing premium, and thus demonstrate real ROI in branding work.

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Speaking of which, the industrial design on the XVT line is understated and premium, with an anodized silver metal band surrounding the edge of the set and minimal branding.

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