The brand told The New York Times that the plan was to reduce prices to move the stock, arguably encouraging consumers to buy and throw away with little thought.

该品牌对《纽约时报》表示，它的计划是用降低价格来消除库存，可以说是鼓励消费者购买并能随后不假思索地扔掉。

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The Millward Brown study showed that products and companies with strong brand value enjoyed markedly stronger returns in good times and also during the recent market downturn.

Millward Brown Optimor的研究显示，具有强大品牌价值的公司和产品能明显获得较高的回报，无论是在牛市还是在最近的市场低迷时期。

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India's largest media firm, the Times Group, which publishes papers such as the Times of India, also owns a media-for-equity firm called Brand Capital, with stakes in around 400 companies.

印度最大媒体公司时代集团在发行诸如印度时报之类的报纸的同时也拥有一家媒体换股权的公司，名叫品牌资金，该公司拥有大概400家公司的股份。

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Like Kenneth Cole, she understands that part of turning your name into a brand is letting it evolve with the times.

FORBES: Turning Your Name Into a Brand

You can position the brand as an ally to consumers in tough times with product development or sponsorship programs so the consumer can say 'I see by its actions that this brand is on my side.

FORBES: Magazine Article

In the rest of eastern Europe people remember the brand from communist times, but with a shudder, so Renault has had to reassure buyers that this car is different.

ECONOMIST: Success on four wheels