Under its new corporate umbrella, the brand has expanded across Asia and Europe, adding children's, lingerie, and accessories lines.

在新的公司保护下，这个品牌已经遍布亚洲和欧洲，并增加了童装、女士内衣和服装配件部分。

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Costa Cruise, a European brand under the Carnival umbrella, recently added Costa Serena to its China fleet and will add a fourth ship to its Chinese fleet next year.

歌诗达游轮（嘉年华旗下的一家欧洲品牌）近来把其赛伦娜号加入中国舰队，并且在明年将加入第四艘游轮。

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The brand is an umbrella, he has a product to participate in market competition, improve product quality and corporate image, to protect the interests of consumers.

品牌是一种保护伞，他有利于产品参与市场竞争、有利于提高产品质量和企业形象、有利于保护消费者利益。

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The "brand umbrella" is important especially for global marketers, says Erin Nelson, senior vice president and chief marketing officer of Dell.

FORBES: CMO Summit

But as SaaS providers broaden their offerings, bringing various services under their brand umbrella, one factor will emerge as the driver of customer preference a consistent and intuitive user experience.

FORBES: The Key To Great Web Software Is A Consistent, Intuitive User Experience

The Virtus model is a simple yet timely one: Acquire a diverse group of boutique investment firms that are doing well or have promise, offer these smaller managers liquidity and give them access to broader distribution under a single brand umbrella.

FORBES: Magazine Article