Second part, elaboration brand and brand strategy concept.

第二部分，论述品牌及品牌战略的概念。

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Retaining the Portuguese character of the Company’s brand and quality service as the basic concept and its differentiating mark has been the main driver of TAP strategy in most recent years.

葡萄牙航空公司保持了其品牌的葡萄牙特色，并以优质服务作为其基本运营理念，同时伴以其特色的服务标志，共同成为促进公司战略成功的主要驱动因素。

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Times as Shenzhen and brand strategy and design consultancy, strategy and ideas from the concept of Taiwan, we are building on the hotel brand has 20 years of field experience;

作为深圳的人和时代高尔夫品牌策略与设计顾问公司，源自台湾的策略与思想概念，我们对酒店品牌建设拥有20年的实战经验；

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