With fewer marketing dollars, the brand is doing things like film festival sponsorship.
这个品牌正以较少的市场营销资金进行电影节赞助商之类的事。
According to Walden, they maintain a great brand image through their sponsorship of the Formula 1 auto racing events.
据沃尔顿表示,这家公司通过赞助一级方程式(Formula 1)赛车活动为公司保持了良好的品牌形象。
This article on sports sponsorship research, combined with the analysis of brand building.
本文主要对体育赛事赞助进行研究,并结合品牌塑造的分析。
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