But the research of brand relationships can not be divorced from the research of brand value, because it’s the core part of the research of brand theories.
但研究品牌关系不能脱离品牌价值的研究,因为品牌价值的研究是品牌理论研究中最核心的部分。
参考来源 - 基于利益相关者视角的品牌价值创造机理分析·2,447,543篇论文数据,部分数据来源于NoteExpress
In this research, the author deduces the Brand Relationships Index model (BRI model), which consists of three studies: indicator system, indicator weight and indicator compounding.
基于此,本研究提出了一个品牌关系指数模型(BRI模型),具体分解为指标体系、指标权重和合成方法等三部分研究。
Social media sites can be great ways to promote a brand, promote your business, find clients, get jobs, find new employees, and build personal relationships, but they don't "just work".
社会化媒体是推广品牌、推销业务、发现客户、寻找工作、发现新雇员以及建立个人关系的非常好的途径,但是它们并不能自己发动。
Be careful about expanding distribution to lower-priced channels; doing so can jeopardise existing relationships and your brand image.
在拓展低端市场的分销渠道的时候一定要小心,因为这样会对你现有的客户关系和品牌形象造成不良的影响。
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