"In the last two years, from big brand stores to the little guys,I would say a small business owner.

VOA: standard.2009.12.20

That adds one more year that the brand owner can be selling on a 20-year patent.

FORBES: Ghost cars, ghost brands

The client, as brand owner, will bear the majority of the cost of developing the ads, so the profits would be divvied accordingly.

FORBES: The Law Of Unintended Consequences: Why Agencies Have No Incentive To Come Up With Big Ideas

Colorado has one of the strictest brand laws, and is proud to be the only state to allow only one owner per brand statewide.

ECONOMIST: Branding in the west