Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.

这种劫持式媒体恰恰与免费媒体报道相反：某项资产或活动沦为了对某个品牌或产品发表负面言论的消费者、其他利益相关者或激进分子的“人质”。

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A frequently-updated product blog promotes transparency, a sense of community and loyalty to your brand.

一个经常更新的产品博客提高了透明度，社区意识和对你的品牌的忠诚度。

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Yet cutting brands shaves operating costs because each brand requires a certain amount of spending on product development advertising, dealer support and other expenses.

然而，精减品牌可以压缩经营成本，因为每个品牌都需要一笔资金用于产品开发广告、经销商支持和其他方面。

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Also, as social media usage increased (primarily Facebook) over time by respondents, there was a measurable decline in specific product brand preferences in a majority of the product brand categories covered in the study.

FORBES: Can Social Media Be Killing Brands?

Market the product, create a good reliable brand of product, and sell sell sell.

FORBES: SXSW Dispatch: Advancing Women Through Panels, Promotions ...And Strippers

If one shopper primarily buys one brand of cleaning product, but the store profits more on a different brand, the store can encourage that one shopper to try the new brand by introducing a personalized coupon.

FORBES: Individualized Coupons Aid Price Discrimination